'Yeah! Let’s Do That' Getting into the Spirit of Play for Book Design
The Whippet Up team use art and creativity as a way of working with people to improve wellbeing. They were looking to publish a book, "Yeah! Let's Do That", to capture some of the fun and joyful mess that they created with a group of under 5s and their parents over the past two years. They needed a cover design that would capture the spirit of the book perfectly, encouraging parents to play, make and invent with their kids. They also needed help with the layout, as well as creating a total cohesive feel and typographic style for the interior.
What better way to encapsulate “Yeah! Let’s Do That” than to follow the children’s lead when designing the front cover design? We really got into the spirit of play, incorporating cardboard, string, fabric, paint, card, bubble wrap and the great outdoors... we even baked a letter ‘T’ out of pastry! Each of the letters was inspired by activities throughout the book. The result is a bold title graphic that couldn’t be more apt for this project, nor less corporate! Finally, the scratch-built rocket, which appeared in one of the photos from Whippet Up, seemed too perfect not to incorporate.
“Yeah! let’s do that” was shouted back at the Whippet Up team whenever they took up ideas from the children. "We were artists on a creative journey," said Jane, "looking at how the imagination and creativity of under 5s could shape the way we work."
The book is packed with activity ideas for kids and adults to enjoy together, and we needed to create order out of that joyful chaos with a consistent style. Jane Cuthbert's illustrations are beautifully complemented by the custom lettering, and one of the fonts was even designed by a five-year-old and converted into a font, which we used in the book!
The book was published through Tees Valley Arts with the support of The Ragdoll Foundation, (who produced the Teletubbies!). The photos are all used happily with the permission of parents.
Whippet Up recommend us for 'Professionalism, Quality, Responsiveness and Value' and had this to say about working with us:
“We would like to thank you for all your hard work in pulling the book together. It has been an absolute delight to work with you, your attitude, skills and creativity have shone through throughout the project. The book looks absolutely fantastic! I hope we get the chance to work together again soon and if anyone asks us for any recommendations for design and illustration work we will certainly point them in your direction.””