The Challenge

We were honoured with the challenge to create a social distancing and shop safely campaign for our home town of Stockton-on-Tees, for use in all the independent shops in the area, as well as high-impact signage for the High Street and Castlegate shopping centre, instructing residents how to shop safely. We brought the campaign to life on social media, by creating animated versions of the designs to share online.

We felt an earnest responsibility to other residents of the town to make the designs as memorable and accessible as possible.

The Solution

We used illustrations of dangerous animals in household settings to visualise the very real danger of bringing coronavirus into our homes, and this conveys the message with gentle humour, without negating the serious nature of the message, and without resorting to using fear tactics. The designs can also easily be updated as the government advice eases and changes.

We created a series of eye-catching animations to share on social media, guaranteed to stop the scroll! Viewers are rewarded when they watch through to the end of the animations, at which point the striking imagery is explained in the statement "Coronavirus is Dangerous. Don't Bring it Home With You". The resulting "ah-ha!" moment is key when it comes to increasing the memorability of any message. In addition to social distancing posters, we designed high-impact signage to provide in-depth information about staying safe while shopping in Stockton, as well as colouring-in sheets, as a gentle way of instructing kids how to keep safe.