CanO Water Can Design
CanO Water put out an open challenge, inviting creative folk to create a limited edition design for their iconic white can. With the help of Creative Debuts, they reached out to their favourite artists, with the hope to receive inventive can design concepts for their consideration. The theme was to spread a message of positivity, unity and solidarity during lockdown, ensuring the design was aligned with community, compassion and healing the planet.
A school of fish is a true community, working together to increase the chance of success for every individual. It is the responsibility of all the fish to keep each other safe. Every single fish follows two basic rules: watch over the group, and keep swimming! A valuable lesson for us as humans.
As well as encouraging people to unite as a compassionate community, our design pays homage to the beauty of nature. Nature is a constant source of wisdom and we must do our best to minimise our impact on these ecosystems, just as a compassionate diver will do their best not to spook the subject of their intrigue.
The illustration invites you to become the diver at the centre of this beautiful spectacle of nature, a shining example of team spirit at play in the natural world.
“This is faaaaab! Thank you so much for presenting such a stunning design. Can’t wait to show the rest of the team! ”